Fowl Water Ad Campaign and Results

Each year, Think Blue Massachusetts runs an advertising campaign in member communities to raise awareness about stormwater pollution. 

"Fowl Water" Videos and Campaign Reports

Web Resolution 30 Second Spot (English)

Here is the web resolution "Fowl Water" spot. It's a big file, so give it a minute to download.

Click Here

 

Broadcast Resolution  30 Second Spot (English)

Here is the broadcast resolution "Fowl Water" spot. It's a really big file so be patient while it downloads.

Click here

 

YouTube 30 Second Spot (English)

Here is the "Fowl Water" spot on YouTube. This version can be embedded on municipal websites and shared on social media

Click here

Web Resolution 30 Second Spot (Spanish)

Here is the web resolution "Fowl Water" spot. It's a big file, so give it a minute to download.

Click Here

 

Broadcast Resolution  30 Second Spot (Spanish)

Here is the broadcast resolution "Fowl Water" spot. It's a really big file so be patient while it downloads.

Click here

 

YouTube 30 Second Spot (Spanish)

Here is the "Fowl Water" spot on YouTube. This version can be embedded on municipal websites and shared on social media

Click here

Post Campaign Survey Reports

FY2021 Post Campaign Survey

The Massachusetts Statewide Stormwater Coalition surveyed a cross-section of Massachusetts residents about their knowledge, attitudes, and habits related to stormwater to measure the impact of our "Fowl Water" advertising campaign. 

 

Click here for the results

 

FY2020 Post Campaign Survey

Followng the 2019 advertising campaign, the Massachusetts Statewide Stormwater Coalition surveyed a cross-section of Massachusetts residents about their knowledge, attitudes, and habits related to stormwater to measure the impact of our "Fowl Water" advertising campaign. 

 

Click here for the results

 

FY2019 Post Campaign Survey

Followng the 2019 advertising campaign, the Massachusetts Statewide Stormwater Coalition surveyed a cross-section of Massachusetts residents about their knowledge, attitudes, and habits related to stormwater to measure the impact of our "Fowl Water" advertising campaign. 

 

Click here for the results

Regional Coalition Advertising Reports

 

Buzzards Bay Stormwater Collaborative Campaign Results

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Cape Cod Stormwater Coalition

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Central Massachusetts Regional Stormwater Coalition

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Charles River Stormwater Collaborative

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Connecticut River Stormwater Committee

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Fore River Stormwater Partnership

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Greenscapes North Shore

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Merrimack Valley Stormwater Collaborative

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here 

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Minuteman Advisory Group on Interlocal Coordination

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Mystic River Watershed Stormwater Education Collaborative​​

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Neponset Stormwater Partnership

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Northern Middlesex Stormwater Collaborative

  • ​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

Southeastern Regional Stormwater Coalition

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

 

WaterSmart South Shore

  • FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

  • FY2021 "Fowl Water" ad Facebook and YouTube campaign results. Click Here