MS4 Communities

Think Blue Massachusetts helps local governments across the state meet the education and outreach requirements of the 2018-2022 General Permits for Stormwater Discharges from Small Municipal Separate Storm Sewer Systems. 

If you represent a community that has an MS4 permit, your permit requires you to "...implement an education program that includes educational goals based on stormwater issues of significance within the MS4 area. The ultimate objective of a public MA MS4 General Permit education program is to increase knowledge and change behavior of the public so that pollutants in stormwater are reduced."

 

The permit goes on to define the following four audiences for this required educational program:

  1. Residents

  2. Businesses, institutions (churches,hospitals), and commercial facilities

  3. Developers (construction), and

  4. Industrial facilities. 

 

U.S. EPA requires you to distribute two educational messages over the permit term to each of these audiences, spaced at least a year apart. The U.S. EPA explictly allows you to "...use existing materials if they are appropriate for the message the permittee chooses to deliver." The permits states that you "... may partner with other MS4s, community groups or watershed associations to implement the education program to meet this permit requirement." 

 

Finally, your permit requires you "to show evidence of focused messages for specific audiences as well as evidence that progress toward the defined educational goals of the program has been achieved."

 

Think Blue Massachusetts offers pre-prepared materials that you can use to meet these permit requirements, along with guidance on how to provide evidence that you are making progress towards the goals of the program. 

Think Blue Massachusetts Partner Materials

Permit Section 2.3.2: Public Education and Outreach Objective:

Here is the complete text of the Public Education and Outreach Objective of the 2018-2022 General Permits for Stormwater Discharges from Small Municipal Separate Storm Sewer Systems. Click Here

Think Blue Massachusetts Training Webinar

Here is a pre-recorded webinar that provides an overview of the package of materials that you can expect to receive and how to use it.  Click here to view the presentation. Click here for the audio

Sample NOI

If you want to use the Think Blue Massachusetts toolkit as part of your MS4 education and outreach, here is a suggestion about what to put into your NOI. 

Click here

How to Measure Your Outreach

If you are using the Think Blue Massachusetts toolkit for your MS4 education and outreach, here are tips on how to evaluate and measure your results. Click Here

Annual Permit Report Guidelines

If you intend to use Think Blue Massachusetts materials to meet your Year 1 MS4 stormwater permit requirements, here are guidelines on what you should be able to include in your annual permit report to the U.S. EPA  Click Here

Materials for Impaired Waters

Greenscapes Pledge Flyer.  Click Here

Greenscapes Creating a Healthy Yard Flyer.  Click Here

Stormwater Curricula for Central MA 5th Graders - WPI

WPI Project 5th Graders Curriculum Web page Click here.

5th Graders Curriculum Click here.

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Campaign Results, FY2018 to FY2020

FY2019 Post Campaign Survey

The Massachusetts Statewide Stormwater Coalition surveyed a cross-section of Massachusetts residents about their knowledge, attitudes, and habits related to stormwater to measure the impact of our "Fowl Water" advertising campaign. Click here for the results!

FY2020 Post Campaign Survey

The Massachusetts Statewide Stormwater Coalition surveyed a cross-section of Massachusetts residents about their knowledge, attitudes, and habits related to stormwater to measure the impact of our "Fowl Water" advertising campaign. Click here for the results!

Buzzards Bay Stormwater Collaborative Campaign Results

​FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Cape Cod Stormwater Coalition

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Central Massachusetts Regional Stormwater Coalition

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Charles River Stormwater Collaborative

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Connecticut River Stormwater Committee

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Fore River Stormwater Partnership

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Greenscapes North Shore

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Merrimack Valley Stormwater Collaborative

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Minuteman Advisory Group on Interlocal Coordination

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Mystic River Watershed Stormwater Education Collaborative

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Neponset Stormwater Partnership

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Northern Middlesex Stormwater Collaborative

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

Southeastern Regional Stormwater Coalition

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

WaterSmart South Shore

FY2018 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2019 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

FY2020 "Fowl Water" ad Facebook and YouTube campaign results. Click Here

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Residential Program

Residents Pet Waste Flyer

A one-page flyer you can print and distribute at your offices and public events. Click here. 

Residents Pet Waste Social Media Post

Share this post about pet waste disposal practices from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results!

Residents Pet Waste Press Release

A sample press release you take to your public information information officer to edit and distribute. Click here.

Residents Septic System Infographic/Handout

Share this handout about septic system maintenance from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results!

Residents Waterfowl Management Social Media

Share this post about waterfowl management practices from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results!

Residential Yard Care Social Media

Share this post about yard care practices from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results!

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Business/Commercial/Institution Program

Business Waste Disposal Flyer

A one-page flyer you can print and distribute at your offices and public events. Click here

Business Waste Disposal Social Media Post

Share this post about waste disposal practices from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results! Click here. 

Business Waste Disposal Press Release

A sample press release you take to your public information officer to edit and distribute. Click here .

Stormwater BMP Flyer

This flyer explains how businesses can do their part to keep Massachusetts' waterways clean by installing a range of stormwater BMPs.

Download the Microsoft Word file that you can customize with your own logo and other local information. 

Gas Station Infographic

This infographic shows how gas stations can do their part to keep Massachusetts' waterways clean.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

Landscaping Infographic

This infographic shows how landscaping companies can do their part to keep Massachusetts' waterways clean.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

Parking Lot Infographic

This infographic shows how businesses can do their part to keep Massachusetts' waterways clean by taking care of their parking lots.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

Onsite Drainage

This infographic shows how businesses can do their part to keep Massachusetts' waterways clean by taking care of their onsite drainage.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

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Developers and Construction Program

Developers Sediment Control Flyer

A one-page flyer you can print and distribute at your offices and public events. Click here

Developers Sediment Control Social Media Post

Share this post about sediment and erosion control practices from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results! Click here

Developers Sediment Control Press Release

A sample press release you take to your public information officer to edit and distribute. Click here.

Construction Site Infographic

This infographic shows how developers can do their part at their construction sites to keep Massachusetts' waterways clean.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

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Industrial Program

Fleet Maintenance Flyer

A one-page flyer you can print and distribute at your offices and public events. Click here

Fleet Maintenance Social Media Post

Share this post about fleet maintenance practices from Think Blue Massachusetts' Facebook page on your town's Facebook page, and measure the results! Click here

Fleet Maintenance Press Release

A sample press release you take to your public information officer to edit and distribute. Click here.

Materials Handling Flyer

This flyer explains shows how industrial sites can do their part at their construction sites to keep Massachusetts' waterways clean by storing hazardous materials safely.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

Spill Prevention Flyer

This flyer explains how industrial sites can do their part at their to keep Massachusetts' waterways clean by preventing and responding to hazardous material spills.

Download the PDF or the Microsoft Word file that you can customize with your own logo. 

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Stormwater Information Elected Officals and Town Meeting Voters

Flyer for Town Hall Voters and Elected Officials

A one-page flyer you can print and distribute at your offices and public events. Click here

Stormwater 101 PowerPoint Presentation

A PowerPoint presentation that explains the causes, consequences, solutions, and permit requirements related to stormwater for elected officials and town meeting voters. You will need to lightly customize the presentation to include information specific to your community. Click here to download.

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All Audiences

Think Blue Massachusetts campaign overview with guidance on what materials have been developed, how to use them, and how towns & cities can "take credit" for the materials on annual reports.  

Website Content

If you wish to post additional stormwater information on your town or city webpage, you can use this text and these images as a starting point. 

Stormwater 101 Poster

A full color 32" x 24" poster that you can print and display in your office and other public spaces. The poster is provided in PowerPoint format so you can easily add your logo and contact information. Click Here.

Here is the web resolution "Fowl Water" spot that Think Blue Massachusetts ran on Facebook/Instagram and YouTube in June/July of 2019. It's a 73 mb file, so give it a minute to download.

Click Here

Here is the broadcast resolution "Fowl Water" spot that Think Blue Massachusetts ran on Facebook/Instagram and YouTube in June/July of 2019. It's about a 3 gb file so be patient while it downloads.

Click here

Here is the "Fowl Water" spot that Think Blue Massachusetts ran on Facebook/Instagram and YouTube in June/July of 2019. This version can be embedded on municipal websites and shared on social media

Click here

Stormwater 101 Video

Here's a short video suitable for your Public Access Channel and other uses. 

Event Booth & Table

For an extra fee, you can order a booth and tent suitable for use at Earth Day, Arbor Day,  county fairs, and other community events. Click here to see the items. 

For pricing and other information, contact laura.ganus@waterwordsthatwork.com.

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