If you represent a community that has an MS4 permit, your permit requires you to "...implement an education program that includes educational goals based on stormwater issues of significance within the MS4 area. The ultimate objective of a public MA MS4 General Permit education program is to increase knowledge and change behavior of the public so that pollutants in stormwater are reduced."
The permit goes on to define the following four audiences for this required educational program:
Businesses, institutions (churches,hospitals), and commercial facilities
Developers (construction), and
U.S. EPA requires you to distribute two educational messages over the permit term to each of these audiences, spaced at least a year apart. The U.S. EPA explictly allows you to "...use existing materials if they are appropriate for the message the permittee chooses to deliver." The permits states that you "... may partner with other MS4s, community groups or watershed associations to implement the education program to meet this permit requirement."
Finally, your permit requires you "to show evidence of focused messages for specific audiences as well as evidence that progress toward the defined educational goals of the program has been achieved."
Think Blue Massachusetts offers pre-prepared materials that you can use to meet these permit requirements, along with guidance on how to provide evidence that you are making progress towards the goals of the program.